Our vision
Enrich the human visual experience.
ABOUT KOORUI
Enriching the human visual experience.
A technology and lifestyle brand from HKC Group, focused on smart hardware and consumer electronics.
WHO WE ARE
Who is KOORUI?
Founded on May 4, 2021 · Youth Day
KOORUI is a technology and lifestyle brand under HKC Group, a major company in China’s semiconductor display industry. Established on Youth Day, May 4, 2021, KOORUI focuses on the design, research and development, and sales of smart hardware and consumer electronics.
Drawing on HKC Group’s years of experience in research and development, raw materials, manufacturing craftsmanship, high-quality customer service, supply chain management and cost optimisation, KOORUI is equipped to serve the global consumer electronics market.
Our mission
To be a respected provider of comprehensive display solutions and services.
Our core values
Practicality. Honesty. Innovation. Pursuit of excellence.
THE GROUP BEHIND KOORUI
HKC Group
HKC is an intelligent manufacturing and semiconductor technology R&D group focused on core semiconductor display components, intelligent IoT solutions and the vertical integration of the display industry chain.
Industry position
- One of the three global leaders in large-size LCD panels.
- The company with the most vertically integrated display industry chain in China.
- Ranked among the top three in China for display panel sales.
- Among the global top five in TV panel production volume.
CONNECTED ACROSS THE WORLD
Global presence
Domestic
In China, HKC has established manufacturing and R&D bases in Shenzhen, Chongqing, Chuzhou, Mianyang, Changsha, Hefei, Yichang, Beihai, Shanghai and other cities.
Abroad
Overseas, we have established an industrial presence in countries and regions including South Korea, Japan, the United States, the United Kingdom, Singapore, the Netherlands, Indonesia, Ghana and Latvia.
Our products are sold in more than 100 countries worldwide, with a service network covering major regions across Europe, the Americas, Asia and Africa.
OUR ENVIRONMENTAL COMMITMENT
Sustainable development
As a globally recognised provider of integrated display solutions, we pursue a green, low-carbon strategy. We promote sustainable development and environmental protection, take social responsibility seriously, and work towards harmony between people and nature.
100%
Compliance rate for wastewater and exhaust pollutant discharge
99.83%
Share of waste that is reusable or recyclable
97.2%
Water resource recycling rate
0%
Incidence of accidents caused by hazardous substances exceeding limits
